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Jacada and Forrester Provide Strategies to Leverage the Mobile Channel and Enhance Customer Experience

Jacada and Forrester Provide Strategies to Leverage the Mobile Channel and Enhance Customer Experience

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The new mobile service channel offers organizations an unprecedented opportunity to provide an improved service experience, reduce inbound call volume, and capture one of the largest growing demographics: Mobile Customers. However, organizations need to ensure that adopting yet another service channel does not come at the expense of the customer experience. In this Webinar, Kate Leggett of Forrester Research, explores why delivering a good customer experience in a multi-channel world is a tall order and provides insights into industry trends and solutions to this problem.

Participants will learn about the challenges of supporting customers across multiple channels without fragmenting the experience, and gain valuable insight into strategies that can be implemented immediately to embrace this new trend.
Download the webinar slides here.


Download the slides from the webinar here.

Attendees learned:

•    About the importance of delivering a good customer experience
•    Why delivering a good customer experience presents a challenging opportunity
•    How to embrace the new mobile channel
•    How to embrace new channels without delivering a fragmented customer experience

Who Attended?

This event benefited Contact Center Professionals such as:

•    Senior Level VPs and Directors who are accountable for strategic planning and alignment.
•    Marketers responsible for mobile applications and mobile self service.
•    Analysts who want to stay abreast of new contact center technologies.
•    CIOs who desire financial improvements from enhanced call center operations.
•    CTOs who require integration of call center processes with other internal departments.

 

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