Webinar Replay Title: Contact Center Automation: How Customer Service RPA is Shaping the Industry
With Guest Speaker: Craig Le Clair, Vice President and Principal Analyst, Forrester Research
Join Jacada and guest speaker, Craig Le Clair of Forrester Research, for a webinar replay analyzing industry trends, challenges and proven solutions in contact center automation. Specific case studies will be shared to demonstrate how leading contact centers are already driving substantial value from automation.
Craig Le Clair of Forrester Research discussed robust contact center automation as it helps agents efficiently deliver effortless customer experiences.
Contact Centers are not the typical “low hanging fruits” for enterprise automation, often characterized by high diversity and high complexity – both known automation killers. However, new technologies are changing this, making Customer Service Robotic Process Automation (Customer Service RPA) a viable option.
- Hybrid automation does not try to replace agents. Rather, hybrid automation enhances its capability.
- Chatbots and NLP engines help cover standard scenarios, freeing agents to do work where they are most needed
- Low code platforms with Building-Blocks architecture help business users build and reuse automation blocks – increasing ROI!
Craig Le Clair