Conversational Commerce and the Customer Experience
- Endre Cseley
I think one of the fascinating trends we're seeing in our industry right now is something called conversational commerce and Chris Messina was attributed with coining this term. Basically what conversational commerce implies is a new way for us to interact with brands and technology. To understand conversational commerce, it helps to just take a step back and look at two trends that are fueling this conversational commerce concept.