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Jacada Announces White Paper on Mobile Customer Engagement

Jacada Announces White Paper on Mobile Customer Engagement

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“Mobile as the New Engagement Channel”

Atlanta – Aug. 21, 2012 – Jacada, Inc., a leading global provider of customer service technology designed to simplify the interaction between businesses and their customers, has announced the release of a new white paper entitled Mobile as the New Engagement Channel.  The comprehensive document covers smartphone growth, customer service application development, and their impact on mobile customer service trends.

“Mobile devices are becoming the largest engagement channel for customers, and most businesses are woefully underprepared. With unprecedented growth in mobile device adoption, customers expect to reach an organization anytime and from anywhere,” said Gideon Hollander, founder and CEO for Jacada. “The new mobile self-service channel offers organizations an unprecedented opportunity to provide an improved self-service experience, reduce inbound call volume, and capture one of the largest growing demographics: Mobile Customers.”

About Jacada

Jacada provides solutions that simplify and improve the effectiveness of customer interactions.  Jacada’s mobile, customer, and agent desktops as well as process optimization solutions help companies reduce the cost of their operations, drive customer satisfaction and provide a complete return on investment within the first year after deployment.

Founded in 1990, Jacada operates globally with offices in Atlanta, USA; London, England; Munich, Germany; Herzliya, Israel; and Stockholm, Sweden. More information is available at


A. Lee Judge
Marketing Programs Manager
Jacada, Inc.
[email protected]

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