"We are very excited to have Esteban as our featured speaker," said Jennifer Childress, director of marketing communications for North America. "Esteban's work within the Social CRM arena is cutting-edge. His ideas about using data from social channels to improve customer interactions and exchanges are leading the space."
Esteban's webinar, Social CRM: The Final Frontier…of Hype, will help you understand why your company should adopt a Social CRM strategy and what the key elements of this strategy should be. Also, Esteban will describe examples of companies succeeding in Social CRM and social channels and offer his ideas on what we can expect from Social CRM in the future.
"I've enjoyed being part of Jacada's fall series," said Esteban Kolsky. "I'm looking forward to discussing Social CRM and offering my thoughts on this topic as well as hearing what the audience has to say. Social CRM is changing the way we do business, impacting relationships companies have with consumers and offering the opportunity for collaboration on a daily basis."
About Esteban Kolsky
Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on customer experience, CRM and feedback management. He has over 22 years of experience in customer service and CRM consulting, research and advisory services. At Gartner, he focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he wrote on the social networking topics that led to today's revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments.
Jacada's "Access the Experts" fall series will run through the end of October 2010. For more information and to register for this webinar, visit www.jacada.com.
Jacada is a leading global provider of customer experience management and interaction optimization solutions. By bridging disconnected systems and processes, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in London; Munich; Stockholm; Atlanta, Georgia; and Herzliya, Israel. Jacada can be reached at www.jacada.com.
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