"Social media represents a incredible vehicle for improving customer relationships if organizations know how to embrace it," said Richard Stern, senior vice president of global marketing for Jacada, "Brent Leary and Esteban Kolsky are pioneers in social media and we're excited to engage them in a frank discussion on the impact social media is having on CRM and what constitutes best practice in 2010."

Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. Brent Leary is a crm industry analyst, advisor, author, speaker and award winning blogger. Together, they are two of the most influential, emerging thought-leaders in the sCRM space and are regularly featured in "who's who" lists of social CRM experts.

The webcast titled, "The Intersection of Social Media and Customer Experience, " will be held on Wednesday, May 19, 2010, at 11:00 am eastern time. A question and answer session will be held at the end of the webcast. The live webcast will be hosted by Jacada and is complimentary to all participants. For more information or to register, go to http://www.jacada.com.

About Jacada

Jacada is a leading global provider of unified service desktop and process optimization solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, intelligent desktop, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.