ATLANTA - October 30, 2013 – Jacada, Inc., a leading global provider of customer service technology designed to simplify the interaction between businesses and their customers, today announced that it will be working with with,a leader in global online travel reservations, to provide call center scripting technologies for’s­­ customers.

To support existing customer service efforts, will utilize Jacada Agent Scripting; a dynamic, flexible, and intuitive agent scripting tool that will enable to easily create call center scripts and business rules that are instantly deployed to agents, monitored and fine tuned in real time.

“By quickly delivering the most relevant content to an agent during any given call, we expect that the utilization of Jacada Agent Scripting will enhance the experience of customers who have a need to contact us after making a reservation,” says Lisa Gillingham, SVP Operations & Customer Service.

We are excited to work with in order to enhance their innovative customer service centers,” says Guy Yair, Jacada Co-CEO.

Jacada Agent Scripting technology provides additional organizational benefits for its clients such as operational cost reduction, integration with back-end systems, and compliance enforcement.

About Jacada

Jacada solutions improve an organization’s customer experiences and reduce their operational by enabling them to deliver advanced customer and agent interactions by implementing cutting edge mobile customer service and visual IVR solutions, simplified agent desktops, and process optimization products. Customers can benefit from an improved customer service experience at every touch point with the organization, whether at the call center, on the mobile, or at the retail store. Founded in 1990, Jacada operates globally with offices in Atlanta, USA; London, England; Munich, Germany; and Herzliya, Israel. More information is available at

A. Lee Judge
Marketing Programs Manager
[email protected]