So, one of the things that we hear and see frequently is that many organizations tend to have two groups within both kinds of oriented how can we engage customers and get them to self-serve. There is a digital side that is responsible for web and mobile app and there is a voice side responsible for IVR and natural language. And unfortunately, it’s like these two look like two separate groups and they develop their own solutions, and when they do they leave a customer with a very disconnected and frankly a very different experience based on which one they engage in. So, some power and others in order for the companies can truly bridge the gap to find the technology solution and the approach, that matters both.
And what I mean by that is you need to take your digital experience to your customer in the voice channel. And only when you do that you start engaging customers throughout an entire journey and there are companies out there to provides this technology. And the companies that find this technology and implement it is going to reap the benefits of higher self-service and improves customer satisfaction which is what all of us are shooting for, we are here consistently help you to make it to the journey.