Global Financial Services Leader Boosts Self-Service With Visual IVR In Canada
How to Simplify CX for Callers Who Have Detailed Questions About Their Insurance and Benefit Plans?
Engage callers visually on their smartphone to explain the policy, coverage and benefits, as you can only do so much on the voice channel.
Jacada’s intelligent self-service solution combines AI, NLU, and RPA technologies to provide automated conversational services. Its advanced dialog management capabilities, library of pre-built intents, robust analytics platform, and flexible hosting options position it well for success in the future as the adoption of IVA solution accelerates.
Skand Bhargava, Practice Director
About the Client
We partnered with our client’s group benefits business unit to boost digital engagement for customers who approached the contact center in an effort to reduce customer effort, and the cost of the overall interaction as well.
Our Approach
Today, customers leverage digital customer service for simple inquiries and prefer to call when they have more complex requests. As customers can easily get confused about the coverage and benefits their entitled to, it’s quite common for insurance policy holders to call in with questions. Since these questions cannot be easily addressed in the IVR, regardless of the questions themselves, the contact center gets flooded with these types of calls.
We recommended that our client introduce a visual IVR to callers who have questions about their plan, help them understand the value of engaging digitally, and guide them to the right digital experience right away.
Integrating with our client’s policy systems, as well as their voice and chat platforms, the visual IVR delivers a guided omnichannel experience that connects disparate channels and systems in real-time.
Results
- Complex use cases that are not suitable for voice are now addressed with greatly improved accuracy in self-service.
- Our client started out with a 7% increase in self-service rate and how now been able to increase it to 68% using our best practices around visual IVR offer management and customer experience design.
- Average handle time (AHT) for inbound callers is noticeably reduced due to context carryover.
- Customer effort, measured in time taken to complete the interaction, has dropped by more than 50%.
What's Next
We’re glad our client was able to adapt swiftly during the onset of the pandemic, by rapidly making changes to the customer experience using Jacada’s low code design and automation platform.
They continue to monitor the performance of the overall system in terms of self-service containment as well as customer effort scores to drive continuous improvement.
