ecommerce Customer Service Using Intelligent Virtual Agents
How to Automate Your ecommerce Contact Center?
Deliver Multiexperience Using a Low Code Automation Platform
Jacada’s intelligent self-service solution combines AI, NLU, and RPA technologies to provide automated conversational services. Its advanced dialog management capabilities, library of pre-built intents, robust analytics platform, and flexible hosting options position it well for success in the future as the adoption of IVA solution accelerates.
Skand Bhargava, Practice Director
About the Client
Our client is a global market leader in the logistics industry servicing international courier, parcel, and express mail.
Their ecommerce division provides international and domestic standard parcel delivery for business customers and online businesses. Inspired by innovation and committed to service excellence, our client formulated a digital adoption initiative to support the growth of their ecommerce business without growing their contact centers.
Jacada partnered with our client to deliver personalized self-service for customers who sought additional details while tracking their package. Some customers call in to ask questions while others write emails. Some call in first while many track the package online first.
In the spirit of multiexperience, Jacada recommended that our client deploy a highly personalized intelligent virtual agent to answer package tracking questions on both web and phone channels.
With Conversational AI powered by Google Dialogflow, the intelligent virtual agent was built using Jacada’s low code automation platform, Jacada Interact to rapidly deploy enhanced self-service capabilities before the holiday season in a 5-week period.
Customers engage the virtual agent on the website as well as from the IVR, enabling greater reach and adoption of the self-service capability. Contact center representatives receive complete context of the self-service interaction so that calls and emails that follow reduce customer effort as well as agent effort leading to additional contact center efficiencies.
- Email inquiries requiring agent assistance dropped by 77%
- Phone calls requiring live agent assistance dropped by 41%
- Entire solution was launched in 5 weeks
- Though the business volume increased dramatically during the pandemic, the contact center did not have to staff up thanks to the intelligent virtual agent handling customer inquiries
The initial implementation saw a drastic decrease in customer contacts in the very first week! The solution continues to hold strong in delivering effective self-service for their customers while creating capacity for their agents. The client has enhanced the virtual agent by adding support for additional intents, languages from the comfort of the no-code designer provided by Jacada and Google.
According to McKinsey & Company, ecommerce has seen 10 years’ worth of growth in just 3 months during the pandemic. While our client’s ecommerce business and package tracking interaction volume have grown drastically, thanks to our personalized intelligent virtual agent, customers are able to benefit from effortless self-service; the contact center operation goes on without skipping a beat, meeting the business needs without having to grow in proportion.