DirecTV Increased Sales and
Reduced Average Handle Time
How Can New Hires Hit Their Sales Targets in Their First Week on the Job?
Assist Agents in Real-time With “Just in Time” Guidance During Customer Interactions
Jacada is focused on enabling automation and optimization of processes across the customer service value chain. Its ability to combine RPA and conversational AI capabilities to deliver an integrated customer service automation solution is one of its key strengths
Amardeep Modi, Practice Director
About the Client
Our Approach
In order to achieve these goals, DirecTV and Jacada landed on an approach that involved providing real-time sales guidance and “just in time” recommendations to agents during an interaction with a customer. The objective is to simplify the overall call flow.
This approach was achieved through rich integration with their campaign management software which maintained campaign data and was able to be queried during an interaction with a customer.
Finally, the interaction disposition is captured automatically during the interaction and posted back to the CRM.
Results
- Average handle time was reduced by two and a half minutes – 40% overall
- Sales conversions increased by 2% immediately following implementation
- New hires can hit sales performance targets within their first week
- Training time for new hires reduced from 3 weeks to just 2 days
What's Next
The solution is integrated into the enterprise-wide sales agent desktop and is used to guide agents on inbound sales interactions. Our client is exploring options to make the assistance even more dynamic and proactive in order to deliver a consistent customer experience for customers signing up for new service as well as those who may be making changes to their existing subscriptions.
