The original screen scraping technology was not problem free and while capable of data extraction, it could only do so when the data and text were in specific fixed positions on the screen. If positions changed by even one character, the screen scrapping would fail. With the transition from character positioning to pixels, the screen scrapping technology improved, allowing for a small variance in the location of the field for a successful screen scraper process.
Today’s advanced screen scraping technology uses pattern matching and image recognition to pick up fields and text on the screen regardless of where it moves, offering a far more robust solution. In fact, not only can you read text or fields, you now have the ability to inspect controls and even write data back into fields and controls.
Screen Scraping allows you to improve the user interaction with the applications on the desktop. By being able to "read" the screen and the controls on the screen, processes can be automated. This is especially valuable in instances where an agent needs to improve their time spent in the applications while servicing a customer or performing back office work.
Whether you are a BPO dealing with client applications and need to provide automation or a call center looking to improve its agent experience – screen scraping allows you to automate routine or complex tasks, significantly shortening the time needed to perform certain actions in the application.
For more information visit: http://www.jacada.com/apps/screen-scraping
[About the author] Dylon Mills is the Director of Marketing Content Strategy & Development at Jacada. As such, Dylon’s main responsibilities are to strategize, create and deliver content for Jacada’s product portfolio that align with the global Go-To-Market strategy, corporate positioning, and marketing campaigns. Dylon’s prior work experience includes Product Management at one of the top Fortune 500 Technology companies, Symantec Corporation. Outside of work, Dylon enjoys problem-solving and any project that includes building/tinkering with tools. Dylon holds a BS Consumer Economics from the University of Georgia.