Today, with over 1 billion smartphones users worldwide and growing, regular voice phone calls are slowly being replaced in favor of Visual IVR, a communication channel that transfers the existing IVR technology onto the customers’ phone screens, and enables users to leverage their devices for digital customer service on the go. However, despite its many advantages, there are still a few common myths regarding Visual IVR customer service solutions that need to be put to rest. Let’s take a look:
Myth number 1: “…Baby Boomers Won’t Use It…”
While the Millennial generation may be overall more technologically savvy than its predecessors, the truth is everyone is looking for a fast and easy customer service experience, including the Baby Boomers. In fact, many older customers are unaware that alternative digital self-services resources such as mobile applications even exist. Therefore, they do what they know, they call a contact center for help, and when contextually provided the option to do it themselves, i.e visual IVR, this is often preferred (by them as well) over waiting on hold to eventually connect with a representative. This may help to explain how nearly 90% of customers of all ages have used an automated self-service system to complete some kind of transaction — from paying a bill to making a purchase, to scheduling an appointment. As long as those online and automated channels are efficient to use and easy to navigate, customers of all ages when presented with the option to use them, will gladly do so.
Myth number 2: “…The Customer Experience of Visual IVR is Poor…”
The reality is visual IVR generally provides a top-notch customer experience. First of all, it is contextually offered to the customer exactly at the time service is needed. Also, as visual IVR negates the need for speech recognition, customers don’t have to listen to drawn out menus and can skip ahead at their own pace ahead to the information they need. Therefore, many issues can be solved on the first attempt without ever needing to contact a representative. At the same time, full contextual connectivity to the agent once within the visual IVR experience is still available to the customer. This allows them to connect with a qualified agent who can see exactly what was attempted by the customer, which dramatically cuts down on call handle time. Customers don’t need to be re-routed from one agent to another, repeatedly explaining their problem, and making dropped calls far less likely.
Myth number 3: “…We Already have Mobile Apps for the Same Thing…”
The reality is visual IVR generally provides a top-notch customer experience. First of all, it is contextually offered to the customer exactly at the time service is needed. Also, as visual IVR negates the as mentioned above, not all customers are going to download mobile apps and these are not available contextually to a customer that is calling a contact center. Perhaps for this reason, most apps are still really built for entertainment or information, not customer care. On the other hand, customer calling a call center would have much easier access to the specific things they need to do if there was a virtual IVR link on their smart phone that shows them specific things they need to click on. It’s also important to note that a customer using a mobile app is likely to be on the move and not suited to deal with a lot of clicks and button pressing to get where they need to be, especially given the annoying difficulty typing on smart phones. One of visual IVR’s main features is that it allows for complicated tasks to be collapsed down onto the more user-friendly dimensions of the caller’s screen, where after a few clicks, the customer is transferred onto a mobile webpage, already logged in and with many of their tasks already completed.
In the end, despite the myths, visual IVR is a super efficient means of customer self-service for all ages. Experience it for yourself!
[About the author] Dylon Mills is the Director of Marketing Content Strategy & Development at Jacada. As such, Dylon’s main responsibilities are to strategize, create and deliver content for Jacada’s product portfolio that align with the global Go-To-Market strategy, corporate positioning, and marketing campaigns. Dylon’s prior work experience includes Product Management at one of the top Fortune 500 Technology companies, Symantec Corporation. Outside of work, Dylon enjoys problem-solving and any project that includes building/tinkering with tools. Dylon holds a BS Consumer Economics from the University of Georgia.