Jacada
Jacada

Cindy Curtin Knezevich
770-352-1300
cindyk@jacada.com

Peter L. Seltzberg
Hayden Communications
646-415-8972
peter@haydenir.com

Press Release

Jacada Signs Material Contract with a Large North American Insurance Company

ATLANTA – January 8, 2008 – Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that it has entered into a material agreement with a major North American insurance company. Revenue from the contract, which was signed in December 2007, will be recognized in future quarters.

As with companies in most industries, insurance providers can gain a significant competitive edge by providing superior customer service. The company sought a solution that would allow it to increase policy revenues and improve customer retention while at the same time reducing operational costs. By implementing the Jacada unified customer service desktop, the insurance provider will be able to simplify and automate customer service processes, which will reduce training costs and provide better and timelier access to the data needed to drive more profitable interactions and deliver a superior customer experience.

"After building momentum for our contact center solutions in the telecommunications, retail, public utility and hospitality verticals, we are now seeing significant interest from the financial services and insurance markets," said Paul O’Callaghan, chief executive officer of Jacada. "This win is very important for Jacada. This is a large contract with a brand name insurance company that follows in quick succession similar investments in Jacada technology by other insurance leaders. As with other industries, companies in the financial services market have a strong focus on customer retention, improving the customer experience and increasing cross-sell and up-sell opportunities. These are all boardroom initiatives that Jacada solutions and expertise can successfully accomplish."

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.