Jacada
Jacada

Cindy Curtin Knezevich
770-352-1300
cindyk@jacada.com

Peter L. Seltzberg
Hayden Communications
646-415-8972
peter@haydenir.com

Press Release

Jacada names Steve Herlocher as Vice President of Product Management

Former Product Management VP of Aspect Software joins senior management team

ATLANTA - April 3, 2007 - Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced the appointment of Steve Herlocher as vice president of product management.

Herlocher brings to Jacada more than 16 years of product management, operations and development experience in the contact center industry. Most recently, Herlocher served as vice president of product management for Aspect Software, one of the world's largest providers of contact center performance optimization solutions. At Aspect, he led the company's product management efforts and was a core member of the company's product strategy team, which successfully merged seven independent call center companies with over twenty product lines in just over two years.

"We are extremely pleased to have Steve join our management team," said Paul O'Callaghan, president of Jacada. "Steve is an industry expert with an impressive track record of innovation and success. We look forward to the leadership and creativity that Steve will bring to Jacada and we are confident his expertise will drive further innovation."

"The contact center market is rapidly embracing the unified service desktop as a means to transform contact center performance for the enterprise," said Steve Herlocher, vice president of product management for Jacada. "I am impressed with the high caliber of leadership demonstrated by the Jacada management team and the company's reputation within the contact center industry. I am thrilled to join the world class team at Jacada."

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.