Jacada
Jacada

Cindy Curtin Knezevich
770-352-1300
cindyk@jacada.com

Peter L. Seltzberg
Hayden Communications
646-415-8972
peter@haydenir.com

Press Release

Jacada Announces Executive Advisory Board

Contact center and customer service experts bring industry intelligence and success strategies to roundtable forum

ATLANTA - November 29, 2006 - Jacada Ltd.(Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced the formation of its Executive Advisory Board, a panel of experts and industry leaders focused on today's contact center and customer service operations.

The Jacada Executive Advisory Board was created to assemble experts from a variety of vertical industries to share industry insights and strategic initiatives that are shaping operations across the globe. Board members serve a one-year term and meet twice annually for discussions hosted and moderated by Jacada executives.

The 2006 Jacada Executive Advisory Board is composed of executives from Affiliated Computer Services, Inc. (ACS); Alliance Data; Datapoint UK; The Hartford Financial Services Group, Inc.; RCI Global Vacation Network; Purdue University; Qwest Communications; and West Corporation.

"These executives have devoted a significant portion of their careers to the ever-transforming contact center industry and Jacada is fortunate to be able to collaborate with them," remarked Paul O'Callaghan, president of Jacada. "Market momentum for Jacada process optimization and unified desktop solutions are garnering substantial focus today. As demand for our solutions continues to grow, we are looking to these experts to help us shape our product direction and help us maintain our leadership position through innovation-driven technology."

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to future financial results and plans for future business development activities, and are prospective. These statements include all statements that are not statements of historical fact and consists of those regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; and (iii) the Company's growth strategy and operating strategy (including the development of its products and services). The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause. For a more complete discussion of risk factors, please see the Company's Form 20-F and other Statements filed with the Securities and Exchange Commission.