Cindy Curtin Knezevich
770-352-1300
cindyk@jacada.com
Peter L. Seltzberg
Hayden Communications
646-415-8972
peter@haydenir.com
Press Release
Embratel Selects Jacada for Unified Customer Service Desktop
New Single View will Reduce Call Times and Improve the Customer Experience
Atlanta and São Paulo, Brazil - September 6, 2006 - Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that Embratel, one of the largest telecom companies in Latin America, has selected Jacada to help unify its customer service desktop to reduce call times and improve the customer experience.
Like most large communications service providers, the Embratel customer service environment is complex. Business growth through mergers and acquisitions and new product offerings has resulted in a broad set of diverse business applications that the customer service representative must navigate through to service the customer. This desktop complexity creates a challenging environment for the customer service representative.
To continue its tradition of customer service excellence, Embratel needed to find a solution to unify the customer service desktop to simplify the operations. Embratel conducted a thorough bid process to identify and evaluate solutions. The key requirements for the project included a quick time-to-market delivery capability, a reduction in call handle time, and a thin client (browser-based) solution that would not require significant additional investments in desktop hardware and software.
After careful review, Embratel selected Jacada Fusion, a non-invasive process optimization solution from Jacada. Jacada submitted the proposal with 3CON (Consultoria e Sistemas), a Jacada channel partner in Brazil.
The initial project will support more than 1,500 customer service agents.
"This is a very important initiative for Embratel," states Eduardo Elias Mattar, from Embratel. "There are more than 30 business applications involved in this project. A non-invasive approach was key to making the unified customer service desktop a reality, and Jacada’s contact center experience gave us the confidence that we would meet or exceed our project goals."
"In the communication service provider market, customer service is the key to winning new customers and stemming customer attrition," says Paul O'Callaghan, president of Jacada Ltd. "By delivering a unified customer service desktop, companies are improving the customer experience while reducing operating costs. We are proud to have Embratel join a growing list of communication service providers that have selected Jacada as their customer service platform of choice."
About Embratel
Embratel is the premium telecommunications provider in Brazil, offering many different services such as local and long distance calls, advanced voice service, high-speed data communication, internet access, data communication using satellites and corporate network. The company is a leader in data communication and internet access in Brazil, with a top position to operate end-to-end networks in Latin America. Embratel fiber optic network has 29 thousand kilometers of optic cables, representing around 1 million and sixty nine thousand kilometers of optic fiber.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to future financial results and plans for future business development activities, and are prospective. These statements include all statements that are not statements of historical fact and consists of those regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; and (iii) the Company’s growth strategy and operating strategy (including the development of its products and services). The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause. For a more complete discussion of risk factors, please see the Company's Form 20-F and other Statements filed with the Securities and Exchange Commission.

