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Press Release

Jacada Fusion Receives 2005 "Product of the Year" Award from Call Center Magazine

Jacada Fusion Recognized as One of the Best Agent Productivity Solutions

ATLANTA, March 8, 2005 – Jacada Ltd. (Nasdaq: JCDA), a leader in software solutions that accelerate business improvement, announced today that CMP Media's Call Center Magazine has named Jacada Fusion as Product of the Year for 2005. Jacada Fusion is an Agent Productivity Solution that enables contact centers to improve the efficiency of the agent and the overall experience of the customer.

Call Center Magazine spent months conducting a highly selective evaluation process that reviewed hundreds of products geared toward helping contact centers. The magazine's findings were released in their March 2005 issue, and Jacada was recognized as a leader and innovator in Agent Productivity Solutions.

According to Keith Dawson, Editorial Director for Call Center Magazine, "The agent desktop is like the weather – lots of people complain about it, but nobody does anything to fix it. Except this year we saw [Jacada Fusion], a dramatic example of a new approach to organizing the applications that sit on this valuable desktop real estate in a way that makes agents more productive."

Jacada Fusion contains patented technology that enables organizations to reduce customer churn as well as increase revenues by providing more time for the agent to focus on customer service. Jacada Fusion delivers a simplified interaction to dramatically improve the efficiency of the agent and the experience of the customer. By significantly reducing call handle times and training costs, Jacada Fusion delivers hard ROI, with payback usually achieved in months.

Leading call center organizations and service providers are adopting Jacada Fusion to improve agent productivity and enhance the customer experience.

"Jacada Fusion gives us the ability to rapidly create customized customer interactions without worrying about the complexity of the systems behind those processes", said John Sanley, executive vice president of West Corporation, one of the world's largest customer contact solution providers. "This is a competitive advantage that will improve the customer experience."

"In our industry, as I'm sure is true in most, one bad keystroke, one misplaced decimal point, can mean the difference between right and wrong," said Pat McKee, director of corporate operations at Wausau Benefits. "By capturing information from one screen and automatically passing it to subsequent screens without re-keying, we were able to improve accuracy and standardize a lot of what we do."

According to a recent white paper from Peppers & Rogers Group, call center agents typically juggle between three to ten different applications when servicing customers. The paper goes on to say that consolidating disparate applications and data at the desktop can not only dramatically improve agent productivity, but also enhance the customer experience.

"A pervasive problem exists in enterprise call centers today," said David Holmes, executive vice president, for Jacada. "As much as 75% of the information required to meet customer and enterprise needs resides in multiple systems. The Call Center Magazine Product of the Year Award recognizes the contribution Jacada Fusion has made to solving this enormous problem that the majority of call centers have struggled to resolve."

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to future financial results and plans for future business development activities, and are prospective. These statements include all statements that are not statements of historical fact and consists of those regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; and (iii) the Company's growth strategy and operating strategy (including the development of its products and services). The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause. For a more complete discussion of risk factors, please see the Company's Form 20-F and other Statements filed with the Securities and Exchange Commission.