Corporate Management
Executive Council
Paul O'Callaghan – Chief Executive Officer
Paul O'Callaghan is Chief Executive Officer of Jacada Ltd. Mr. O'Callaghan joined Jacada as its President in May 2006. Paul has an outstanding reputation for building quality organizations and developing winning go-to-market strategies, as well as a strong track record in sales acceleration in established market-leading companies. Prior to joining Jacada, Paul served as Senior Vice President, Global Sales and Services at Optio Software. Paul has held senior sales and marketing positions in industry leading organizations such as Cisco Systems as well as executive management positions at IMNET Systems, XACCT Technologies, Idapta, and Network Systems Corporation.
Tzvia Broida – Chief Financial Officer
Tzvia Broida, as Chief Financial Officer, is responsible for global financial and accounting operations for Jacada. Prior to joining Jacada, Tzvia was with the accounting firm of Yehuda Ehrlich & Partners. She began her accounting career with accounting firm of Vexler, Kodenzick & Partners.
David Holmes – Senior Vice President, Global Marketing
David Holmes is Senior Vice President, Global Marketing for Jacada. Under David's direction, Jacada has gained significant traction in the contact center market place, having garnered several industry awards, recognition from top analyst firms, and a noteworthy roster of industry-leading customers. David is a highly sought after presenter for leading industry events, and is well respected with regard to his expertise. With more than 20 years experience in information technology and systems planning, David came to Jacada after five years as a marketing executive for KnowledgeWare/Sterling Software. Prior to KnowledgeWare, he spent seven years as a senior manager for Deloitte Consulting, where he advised Fortune 1000 companies on IT strategic planning.
Joe Horne – Senior Vice President, Sales Operations, Americas
Joe Horne is Senior Vice President, Sales Operations, Americas. Joe brings over 15 years of technology sales experience to Jacada, including product and service sales management. Most recently Joe was Vice President of Strategic Sales for ServiceSource, the leading provider of outsourced service sales management, assisting the company in achieving three straight years of 100% year-over-year growth. Prior to ServiceSource, Joe was Western Regional Sales Director for XACCT Technologies. Joe also spent several years at Cisco as a Service Sales Director after being acquired as part of Kalpana.
Guy Tweedale – Senior Vice President, European Operations
Guy Tweedale, Senior Vice President, European Operations, has more than 18 years of experience in the IT industry. He brings a wealth of knowledge in the enterprise software arena to Jacada, with a strong focus on business process automation and enhancement in key areas such as customer management, field-based activities and financial control. Most recently he completed an assignment with Saratoga Systems as Managing Director in Northern Europe for their CRM and Mobile Data Access divisions. Before joining Saratoga he was Managing Director EMEA of Extensity, and prior to that, Guy held a number of key senior management roles with companies such as Microsoft (Visio), TDK (mobile communications hardware), and Toshiba (mobile computing platforms). Guy received his Bachelor's degree from the University of Staffordshire and his Master's degree from the Cranfield Institute.
Mike Fuller – Senior Vice President, Global Field Services
Mike Fuller, Senior Vice President, Global Field Services, leads the professional services organization at Jacada. Mike has more than 26 years of services management experience in the telecommunications industry, with extensive expertise managing large technical teams. He has a consistent history of successfully leading large, complex integration programs, services delivery and customer operations around the globe. Most recently Mike was Director of Customer Operations for Alcatel-Lucent where he was responsible for all aspects of customer deliverables and system integration for new mobile TV technology. Mike has also held a number of key positions within Lucent Technologies, Bell Laboratories and Alcatel-Lucent, including sales, supply chain, professional services and program management. He holds a master's degree in engineering science and mechanics from the Georgia Institute of Technology.
Steve Herlocher – Senior Vice President, Product Management
Steve Herlocher is Senior Vice President, Product Management for Jacada, where he leads the company's unified service desktop and process optimization product strategies. Prior to Jacada, Steve was Vice President of Product Management for Aspect Software, one of the world's largest providers of contact center performance optimization solutions. Steve also served in strategic product management leadership roles at Melita, eShare Communications, PTEK Holdings, Intellivoice and Sun Microsystems.
Senior Management
Eyal Shpin – Vice President, Research & Development
Eyal Shpin serves as Vice President, Research and Development for Jacada, where he leads all solution development for the company. Prior to Jacada, Eyal served as Director of CRM and PLM development at Infor/SSA. Eyal holds a Bachelor of Science in Computer Science and Physics from Ben Gurion University of the Negev.
Steve Woodis – Vice President, Global Corporate Development
Steve Woodis serves as Vice President, Global Corporate Development for Jacada. Before joining Jacada, Steve was Director of Sales and Business Development at Optio Software. Prior to Optio, Steve served as Senior Vice President of Sales for HealthGate Data Corp. where he was responsible for all marketing and sales for this electronic publisher of consumer content to the healthcare industry. Steve has also served in senior management positions at Per-Se Technologies, Centennial Advisors, Inc. and at GE Capital.
Oren Shefler – General Counsel
As General Counsel for Jacada, Oren Shefler is responsible for all contract negotiation, legal matters, and corporate governance. Oren earned a LL.B from the Law Faculty of the College of Management in Tel Aviv, Israel. Prior to Jacada, Oren served as an associate for Meitar, Liquornik, Geva & Leshem Brandwein for seven years, where he represented public and private venture-based technology companies, venture capital funds and underwriters in array of transactions.
Janice Warford – Vice President, Finance, Americas
Janice Warford serves as Vice President, Finance, Americas for Jacada, where she leads all North and Latin American finance and human resources operations. Janice has more than 15 years public accounting experience. Prior to joining Jacada, Janice served as Controller for Cadence Technologies.
Board of Directors
Giddy Hollander
Gideon Hollander is the Chairman of the Board and founder of Jacada.
Gideon is highly regarded for his strategic vision and innovation-centered
leadership, and is focused on ensuring that Jacada delivers high quality,
best-of-breed solutions. Prior to founding Jacada, Gideon was part of
the research and development team at Comverse Technology. Prior to
Comverse, he served in various technology and management positions
in an elite unit of the Israeli Defense Forces, where he specialized
in expert systems and user interface design. Two of the projects
that Gideon managed won the most prominent Israeli award for
technological innovations. Gideon also has a passion for rock
and mountain climbing.
Click here
to see the Jacada flag on top of Mt Everest!
Yossie Hollander
Yossie Hollander, director, has been a member of the board of directors since 1990, serving as Chairman from 1995 – 2007. Mr. Hollander was a founder, and from 1983 to 1994 served as the Chief Executive Officer, of New Dimension Software Ltd., an enterprise system and management software company that was acquired by BMC Software in April 1999. Mr. Hollander is a member of the executive committee of the Weizman Institute. Yossie Hollander is Gideon Hollander's brother.
Ohad Zuckerman
Ohad Zuckerman has served as a director since December 2000. Mr. Zuckerman is the CEO and President of Zeraim Gedera Ltd., an agricultural company which specializes in development and production of vegetable seeds, a position he has held since January 2000. From 1998 to January 2000, Mr. Zuckerman served as the Executive Vice President of Zeraim Gedera and from 1990 to 1998 he served at the same company as the Marketing Manager. Mr. Zuckerman served as a member of the board of directors at Maximal Innovative Intelligence LTD, a provider of software for extracting information from data warehouses, from 1998 to 2002.
Naomi Atsmon
Naomi Atsmon has served as a director since June 2001. In addition, Ms. Atsmon has served as a director of Clicksoftware Technologies Ltd. (NASDAQ: CKSW) since May 2003. Ms. Atsmon served as a division president of Amdocs Ltd., a provider of information system solutions to communications companies, from July 1997 to December 2002. From 1994 until 1997, Ms. Atsmon served as a vice president at Amdocs Ltd. Ms. Atsmon held various positions at Amdocs since 1986.
Dan Falk
Dan Falk as served as a director since August 2004. Since 2001 Mr. Falk serves as a member of the boards of directors of Orbotech Ltd., Attunity Ltd., Nice System Ltd., Orad Hi-Tech SystemsLtd., Netafim Ltd., Ormat Technologies Inc., ClickSoftware Technologies Ltd., Poalim Ventures 1 Ltd., Dmatek Ltd., Plastopil Ltd. and Nova Measuring Systems Ltd. In 1999 and 2000, Mr. Falk was President and Chief Operating Officer of Sapiens International Corporation N.V. From 1985 to 1999, Mr. Falk served in various positions in Orbotech Ltd., the last of which were Chief Financial Officer and Executive Vice President. From 1973 to 1985, he served in several executive positions in the Israel Discount Bank.
Avner Atsmon
Avner Atsmon joined us in October 2006 as a director. Mr. Atsmon has served as Vice President of Engineering of Starhome Ltd. from January 2000 to June 2002. From December 1993 to December 1999 Mr. Atsmon served in several positions at Comverse Infosys including as a Chief Operating Officer. From November 1991 to November 1993 Mr. Atsmon was Fax Application Manager of National Semi-Conductors, Palo Alto California. Naomi Atsmon and Avner Atsmon notified us that they have no family relations.

